Who is being represented?
The singer, Britney Spears, is being represented in this video. She is shown wearing different 'sexy' outfits, such as: An Air hostess, All in one leather suits, flesh coloured all in one suit and also a superhero costume.
How are they being represented?
She is being represented as a sort of sex symbol because of the revealing outfits. The two main costumes she is seen wearing is the Air hostess and the Superhero, these two sort of characters are usually in charge and take the dominant role. This is seen in this music video as she is being portrayed as being a strong independent character, she takes control of the men in this video.
She has also been airbrushed which gives off the idea that she is the 'perfect' image.
Positive or Negative representation?
There is both a positive and negative representation in this music video.
Positive: She is presented as strong female who is in control. This is a positive thing for women it shows that in the modern day girls can be considered strong and independent.
Negative: It can be said that Britney Spears is being represented as a sex symbol in this video as she is wearing minimal clothing, which can be quite degrading for women. Britney Spears is a pop singer which is a type of music that is listened to by a younger audience, the minimal outfits can be said to be a bad influence on young girls. Another idea that connects to the bad influence on younger girl is that Britney has been airbrushed, this can help feed a 'perfect image' issue that younger girls can face.
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