The plain black screen gives off the impression that you are sat in the dark. This relates to the film title of 'Don't be afraid of the dark' and also darkness is a typical feature of a horror film.
There is non-diegetic sound from the creep whispering voice over which creates an eerie feel to the movie and accompanied by the dark screen gives off a sense of not knowing and isolation. It also creates a tense atmosphere.
The title of this film appears suddenly with a loud drum and violin like sound and the clip used at the end of the trailer with the screamer zombie is used to make the audience jump to give them a taster of the adrenaline rush they will get from being scared.
All the clips used in this trailer have low key lighting.
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