The Audi A2 advert follows the journey of a car through out an approximately one minute video sequence.
The advert is set in several places as it follows the car. It goes from the sea, to a family housing estate, to the city etc. This reflects the idea that the car is aimed at more than one demographic group.
There is no speech in this advert and it has been put to music. The music is fast beat which mirrors the effect of a fast paced busy life, it is also modern which reflects the idea that the car is also modern.
The advert uses text like:
“Where do we want to go?”
“How much fun is good for us?”
and “Aluminium Space Frame”
This creates the sense of freedom and escaping from the busy everyday life.
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