The opening credits to this media text sets up the 'glamour' and the 'wealth' that this program likes to put forward - images of diamonds, cars and money all reinforce this. The silhouettes of the men and women reflect character types in the text but also the importance of sex and relationship story lines. The use of silhouettes can also been seen as an intertextual reference to the bond films and their opening credits. The music "The only way is up" by Yazz and the Plastic Population can be seen as ironic with the "fake" tans and boobs that most of the cast have. The lyrics very much represent the drive and ambition the cast have to be famous. The upbeat tempo and lyrics also represent the "light" nature of the story lines. The written text is silver in colour and very much reinforce the "bling" look of the text. The simple plain font reflects the modern young nature of the text.
Aspects of the mise-en-scene such as the real setting (domestic often) reflect the hybrid genre of the text which is reality/soap. Other aspects of mise-en-scene such as costume, hair, make-up and props are a central feature and attraction to the target audience - a young (often female) low economic demographic. These aspects such as 'designer' clothes, the amount of make-up and posh cars reinforce materialistic ideology put forward by the text.
The use of handheld camera shots and real locations and 'improvised' dialogue reflects the reality of the text.
Aspects of the mise-en-scene and characters very much reinforce rather than challenge the "negative" stereotype of Essex and the people who live there.
The text has a linear narrative with a montage of flashbacks at the start reflecting the soap genre the text has a multi-strand narrative. The main protagonist are young and 'good looking' which reflects the media's obsession with youth.
ITV2 reflect the importance of a young demographic which this channel is aimed at to ITV. It also reflects the 'populist' nature of ITV. It is popular, mainstream TV.
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