The background suggests that there is a dark urban setting. The dark cold colours (green and blue) and the urban setting places the film into the thriller genre. The gun is seen as an icon of the thriller genre therefore reenforces the poster into this genre. There is low key lighting used which through the use of hard lighting creates an enigma code over the character played by Neeson. The mid-shot/mid-angle used on the image of Neeson gives him prominence as he is centralised also, this reenforces Hollywood's use of stars to sell films. The facial expressions convey a very 'self-reliant' image that re-enforces Liam Neeson's screen persona that has made him popular with cinema audiences. Neeson is also re-enforcing the typical ideas of masculinity for example: Strong, Tough and Confident. The target audience based on the genre and action images has appeal for older more intellectual male audiences.
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